Frédéric Vaulpré, Senior Vice-President, and Candice Alessandra, Client & Research Director, were thrilled to open MIPCOM 2024 with the conference “ Unlocking Audience & Content Dynamics - Who is watching, what, how & why? “, setting the stage for a week of innovation and collaboration in the global media industry.

As industry leaders gathered to discuss emerging trends, the importance of storytelling, and the integration of technology in media, attendees were presented audience habits, programming strategies, content trends and successful new launches to help them find ways to succeed with audiences in a fast-changing industry.

Find below the MIP COM Preview article summarizing the content of the conference. 

Would you like to know more? Just fill the form on the left! 

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Click here if you want to browse the MIP Preview magazine!