The report One TV Year in the World is the must-have tool for any company wishing to have a good understanding of the landscape and global TV viewing in more than 100 territories.

Discover some insights from the report !

In 2023, on average, viewers devoted an average of 2 hours 21 minutes per day to television. Stakeholders in the media industry are facing ever increasing competition along with the relentless march of delinearisation and escalating economic pressure on viewers.

As the industry evolves, Glance highlights a noteworthy trend: SVOD streamers market shares are plateauing in mature markets like the US and UK, due to a surge in the number of players, and the rising popularity of the AVOD (advertising video on demand) model compared to pure subscriptions model.

To safeguard their market presence, entities within the media sphere are embracing live events such as sports and entertainment as valuable assets.

Live sport broadcastings have performed extremely well in the last months, reaching record ratings for competitions like the quarter final of the Rugby World Cup and young adults remain a key demographic for all media players seeking to capture and retain audience attention. For broadcasters, the survey shows that entertainment programs like reality shows or The Eurovision with a 78% market share on Young Adults in the UK and 62% in Spain – efficiently attract Young Adult audiences.

This is just a glimpse of what you could find in our One TV Year in the World 2024 issue! 

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One TV Year in the world offers a comprehensive yearly overview of TV Landscapes in +100 territories

	Identify the main channels of each country with their audience share and daily each
	Get the national Top 10 programmes
	Compare & analyse TV viewing usage and consumption with a cross-country analysis

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